ABOUT JARED
I’m goal oriented and results driven. Having worked at NBC Sports Bay Area, Yahoo Sports and Blue Wire Podcasts, I have deep experience in marketing strategy, execution and audience engagement. I’m passionate about using innovative techniques to engage target markets including visual storytelling, social media, capitalizing on big moments and creating emotional connections with audiences.
What does this actually mean? 🤔
Great question. Here are some highlights that showcase my areas of focus 👇
Brand Management
At NBC, I was the brand manager for the Golden State Warriors. First and foremost, I was responsible for building a trusted relationship with the Warriors, driving flawless teamwork, fan engagement, prime visibility and extreme results.
Marketing campaigns
My objective at NBC was to raise awareness for NBC’s marketing programs and TV shows while increasing fan participation. I designed the strategy for the Authentic Fan marketing program and drove execution across many different touch points including traditional media, digital, grassroots efforts and more.
Digital Strategy & CONTENT MARKETING
When I joined NBC in 2014, the network was in need of a social media strategy. The goal was to create a relevant, successful online brand and grow NBC’s social presence (@NBCSAuthentic).
My goal was to establish an organic content strategy and develop NBC’s brand voice while focusing on converting younger audiences to viewers. Everything I did was focused on engaging -> growing -> monetizing. I did this by connecting with the Bay Area fan base by focusing on original, exclusive, move-the-needle content.
Want to learn more?
let’s talk
what my colleagues have to say 👇
“Jared is a pro’s pro who has an extensive knowledge of the social media and brand/consumer marketing landscape. Jared is a continual learner, asks inquisitive and thought-provoking questions to bring the best out in a team. He can also pivot seamlessly between being “in the weeds” and managing high-level strategy. Jared knows how to build online and in-real life communities and brand awareness while bringing amazingly creative, attainable and data-driven ideas to the table.
Jared’s expertise is only matched by his attitude. He is a cool cucumber who chooses to see the positive and is an unbelievable team player. He gets my highest of high recommendations!”
“Jared and I worked together on the Marketing team at NBC Sports for 3 years. Jared was one of the most impressive colleagues I’ve had the pleasure of working with. He was Brand Manager for the various professional teams (Golden State Warriors, San Francisco Giants, San Francisco 49ers, San Jose Sharks) that NBC Sports covered as a TV network.
He immediately found his calling working in sports and succeeded in various facets of the role. He served as a project manager, working cross-functionally with Graphics, Production and Live Events to ultimately create marketing assets and promote content which enhanced the team and network brands.
One of Jared’s biggest successes in his role was growing NBC Sports’ (@nbcsauthentic) Instagram following. When he started in the role, the Instagram account had 9k followers. After three years and Jared’s efforts spearheading content creation, the number of followers increased to 321k (wow!). This is a testament to his ability to collaborate with a team, project manage various contributors, and create content that was meaningful to the brand. His ability to make a creative vision come to life was always inspiring. Along with his various job responsibilities and successes, something that struck me most working with Jared was his passion. You’ll never meet anyone with a stronger drive and competitive spirit to put their best foot forward and create the most quality product.”
“Jared is the definition of a true leader. I worked under him for about two years at NBC Sports Bay Area and I can’t begin to explain the amount of things I learned from him. If you’re willing to listen, Jared is happy to teach you everything he knows, but will never treat you as if you know less than him. He leads by example and his work ethic is unmatched. We spent a countless number of hours on work while off the clock because Jared was incredibly passionate about what he was doing. But honestly, it never felt like work whether on or off the clock. His passion is infectious and I can’t remember a time when we didn’t have fun working together.
I have a lot of memories during our time working together that I will hold on to for a while, and I can’t say that for many of the people I’ve worked under. I’d highly recommend Jared for any type of leadership role. No matter the task, you can guarantee that Jared will give it his all to make it the best out of it.”