BRAND MANAGEMENT
NBC Sports Bay Area x Golden State Warriors
At NBC, I was the brand manager for the Golden State Warriors. First and foremost, I was responsible for building a trusted relationship with the Warriors, driving flawless teamwork, fan engagement, prime visibility and extreme results.
I focused on:
Strategy / Designing creative briefs and creative assets that moved the needle. Building strategies based on insights and identifying and understanding the target market.
Account Management / Being the lifeline to the partner. Creating a trusted relationship where the Warriors knew I was always on their side, but still defended the interest and integrity of the NBC brand.
Production / Project management and partnering with NBC’s creative team to produce results including in-arena signage; traditional media ads: TV, radio, newspaper; NBC’s set skins; pocket schedules and more.
Check out some examples 👇
IN-ARENA SIGNAGE
SET SKIN DESIGNS
