NBC Sports Bay Area x Golden State Warriors: In arena signage

At NBC, I was the brand manager for the Golden State Warriors. First and foremost, I was responsible for building a trusted relationship with the Warriors, driving flawless teamwork, fan engagement, prime visibility and extreme results.

I focused on:

Strategy / Designing creative briefs and creative assets that moved the needle. Building strategies based on insights and identifying and understanding the target market.

Account Management / Being the lifeline to the partner. Creating a trusted relationship where the Warriors knew I was always on their side, but still defended the interest and integrity of the NBC brand.

Production / Project management and partnering with NBC’s creative team to produce results including in-arena signage; traditional media ads: TV, radio, newspaper; NBC’s set skins; pocket schedules and more.